The whole arrangement, on one page.

Two things, sold together. We create new enquiries for your business, and we follow up on the enquiries you already received that never turned into appointments.

Before service starts, we make a written capacity agreement for each customer and lane. It states the booking ceiling, its counting and reset period, the usable slots you supply, and the exact work that pauses when the ceiling is reached or no usable slot remains. Unless the agreement narrows the pause, it covers acquisition, new recovery starts, and new slot offers. The agreement also says what happens to conversations already in progress. We do not choose that treatment on our own.

A reserved calendar slot uses capacity regardless of its booking state, including Does not count. It stops using capacity only when the slot is released or the counting period resets. Work resumes only when you supply capacity under the agreement. The ceiling cannot exceed the usable slots you supply. The capacity boundary protects you; it is not a promised volume, minimum, or billing event.

The written agreement names the generation lane and your written service area, which is your own list of zip codes or counties. We serve one customer in that generation lane across that service area while that customer’s arrangement runs. No second customer in that generation lane may hold an overlapping service area. Market exclusivity binds generation lanes only. Recovery runs no ads, so a recovery customer conflicts with nobody.

The complete Appointment Pipeline combines new-enquiry generation with missed-enquiry recovery. Standalone service is Outcome-billed from the first qualified booked appointment, with no free probe. Each booking that Counts carries its fixed lane fee. The rate is set in advance for one lane — your industry, the appointment type, and the source — and it is the same for every business in that lane.

It is not a share, cut, or percentage of what you charge or keep. Generated and recovered appointments are separate lanes and may carry different rates. Marketing Manager and Premier include the complete Appointment Pipeline for the eligible lanes, named locations, and capacity in your written scope. Each booking that Counts stays tracked and reported at $0 extra. It creates no outcome-fee invoice line or per-booking credit. The quoted monthly price is our only charge for that pipeline work. Starter remains Ads Engine or Local Presence and excludes enquiry follow-up, missed-enquiry recovery, calendar booking, and pipeline operation. A Starter customer moves to Marketing Manager for the Appointment Pipeline. Your written scope names its monthly service-period dates, billing basis, eligible lanes, locations, capacity ceiling, monthly price when applicable, and costs you pay directly. One basis applies to the same scope and service period; the charges do not stack. Package inclusion does not bypass lane admission, recovery readiness, capacity, or market exclusivity.

Booking time is the moment when both the prospect’s explicit confirmation of a specific slot and the matching calendar entry we created exist. It selects the billing basis and freezes any applicable lane rate. An upgrade starts at the first instant of the next named monthly service period in your configured sub-account timezone. A booking before the boundary keeps its standalone fee. A booking at or after it is Package-included. An open conversation uses its eventual confirmed-booking time. A later internal check, scheduled visit date, attendance result, hold, or rate change does not move the boundary or reprice it. Cancellation or downgrade does not restart Outcome-billed service. A later standalone route needs a new written agreement and a future effective service period.

An appointment qualifies when it is scheduled, explicitly confirmed by the prospect, and connected to our work through a complete affirmative evidence chain.

Confirmation evidence must be one of four things: a prospect message; a prospect-completed booking that explicitly confirms a specific slot; a lawfully captured recording or transcript that contains the confirmation; or a contemporaneous customer-staff record that names its author, timestamp, method, and confirmed slot. Call metadata can support another record, but does not prove confirmation by itself. Our note alone does not prove it.

The affirmative attribution chain is the generated or recovered enquiry, continuity of identity and source, the prospect’s explicit confirmation, and the matching calendar entry we created. The absence of another known source is not attribution evidence. A separately documented step outside our work that directly led to the booking breaks the chain. Another touch from us does not create a second result.

Appointments already on your books, duplicates, and reschedules do not create another result, and nothing Counts twice. You may agree a short set of fit rules before service starts; none are required. An unclear or contested chain stays unbilled unless it is settled under the booking-state rules below.

Qualification time is the moment when the attribution trail, confirmation evidence, calendar entry, and exclusion checks are complete and the booking first Counts. It sets the reporting month. Under Outcome-billed, it also sets invoice eligibility at the rate frozen at booking time. Under Package-included, the row stays on the report at $0 extra and creates no outcome-fee invoice line. A later hold does not change the reporting month, basis, or frozen rate.

A later cancellation or no-show does not undo a qualified booking, and we do not warrant attendance. Attendance does not create an automatic credit, but it does not limit your dispute rights.

Every booking record has one customer-readable state:

• Reviewing — at least one required check is incomplete; amount due is zero.
• Counts — the booking meets the definition and passed the exclusion screen; its treatment is the frozen lane fee when Outcome-billed or $0 extra when Package-included.
• On hold — you disputed the row or its evidence became unclear; amount due is zero while held.
• Does not count — the row is excluded, conceded, unsupported, or withdrawn after an unresolved hold; amount due is zero.

A row normally moves from Reviewing to Counts or Does not count. A dispute moves a row in Reviewing or Counts to On hold immediately. Each On hold record says whether the cause was a customer dispute, unclear evidence, or both, and keeps that history. We may resolve an evidence-only hold through Reviewing. Once you dispute a row, only you may ever return it to Counts. We may concede it to Does not count, but cannot put our own claim back on an invoice.

The 60-calendar-day clock starts each time a row enters On hold and does not restart when its reasons or evidence change during that hold. If the hold remains unresolved, the row automatically moves to Does not count. Genuinely new evidence may reopen it as Reviewing, never directly as Counts, without erasing its history or your sole right to release it. A reschedule updates the existing record and creates no new result. Attendance changes no booking state.

Once a month, we send a pre-invoice statement to your agreed billing contact. It shows the rows that Count and the rows that are Reviewing, On hold, or Does not count. Delivery starts a five-business-day review period.

After that period, silence permits us to issue an invoice containing only undisputed Outcome-billed rows that Count. Package-included rows that Count stay on the report at $0 extra and create no outcome-fee invoice line. Silence is not acceptance and does not waive a later dispute. A later dispute still puts the row On hold immediately. Standalone service has no deposit, retainer, minimum, or setup fee.

Statements and invoices identify each row only by its opaque customer-scoped booking reference, opaque lane code, reporting month, state, and fee. You use your private ledger to resolve the appointment class, source, and scheduled date, then connect those references to the calendar and evidence records you are authorized to see.

You can dispute any row, including after the statement-review period, invoicing, or payment. If the row is Reviewing or Counts, it moves On hold immediately and starts the 60-calendar-day hold clock. A row already On hold stays there, and a row that Does not count keeps zero amount due. In every case, we record that you made the dispute and keep that history. The row stays off without our permission and cannot later return to Counts unless you release it.

Disputes settle against the minimum private booking evidence: the matching calendar entry we created, confirmation evidence, attribution trail, exclusion checks, and state history. You can see the applicable calendar and evidence records. Where the evidence does not settle a line, the doubt falls on us and the line stays unbilled.

If an Outcome-billed line was invoiced, we issue an immediate accounting credit. If you already paid, the credit stays against future invoices. Any unused credit is refunded when service ends. A Package-included row has no per-booking charge to credit; the dispute corrects the monthly report.

If you later release an Outcome-billed row, it may appear on the next invoice at the lane rate frozen at booking time. The accounting reconciles the credit so the row produces no more than one net fee over its life. A released Package-included row returns to the report at $0 extra.

Advertising runs inside your own account, and you pay the platform directly. That money never passes through us and never enters a lane fee or monthly package price.

Your advertising account, your data, your systems, and your audiences. We hold access to do the work and never hold payment control. There is no software to install.

The private evidence used to deliver and bill the service is not permission to use a result in public. Public use needs separate, optional, written permission for the specific claim or material. Declining it does not change customer qualification, service, fees, or dispute rights.

If permission is given, anonymous use is the default. Naming your business or using its logo or a quotation needs a separate explicit choice. A prospect’s identity is never public proof. Revocation stops future use and removes copies we control. It does not alter the private billing record.

We’ll run the service with reasonable care and skill. We don’t promise any number of enquiries, appointments, bookings, or revenue, and nothing we say in conversation or in writing is a guarantee of a result. You’re buying the work and the billing arrangement, not an outcome.

If something goes wrong and it’s our fault, our total responsibility to you is capped at the fees you paid us in the three months before the problem. We’re not responsible for indirect losses — lost profits, lost business, lost data, or the cost of a replacement service.

That cap doesn’t apply to anything the law says can’t be capped, or to our own fraud.

The information you give us to advertise with — your claims, offers, prices, photographs, and anything else you approve for use. If a claim in your advertising isn’t true, or an image isn’t yours to use, that sits with you.

You also stay responsible for your own advertising account, your own payment relationship with the platform, and for serving the appointments we book.

The rate doesn’t change on a schedule. It changes only on material new evidence, proposed by either side with notice. A change applies only when the booking time happens after its written effective date. It does not change a rate already frozen for a booking.

Either side can stop at any time, for any reason, without notice or an exit fee. You owe a booking fee only for undisputed Outcome-billed rows that Count. Package-included rows add $0; the written monthly package price remains the package charge for its service period. Reviewing, On hold, and Does not count rows have no booking amount due. Ending or downgrading a package does not automatically restart Outcome-billed service. We’ll refund any unused future credit, hand back access, and stop running campaigns.

British Columbia, Canada.

1582636 B.C. LTD., which uses Main Street Bookings as a trade name, British Columbia, Canada.
Andrew@mainstreetbookings.com